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Freedom, fairness & transparency

Three guiding principles that shape how we work and the communities we operate.

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New thinking

We’re turning the model on its head

We knew there had to be a better way to approach retirement living. A way that didn’t require retirees to give up their independence. One built on honesty, mutual trust and respect, without the need for complicated fee structures and red tape. Each and every Aura community adheres to our three guiding principles of transparency, fairness and freedom. Here’s how it works.

We put people first

We understand that happy, engaged residents are our greatest advocates. That’s why our business model places people first and is centred around creating empowering, respectful environments that enrich retirees’ lives.


We listen and empower

We believe the very best retirement villages are those that reflect the passions and personalities of the people who call them home. Consequently, our residents actively participate in decision-making processes and have an important role to play in shaping their communities – which is why our products and services are never set in stone. Every new village is a blank slate, ready to be shaped by the people who use it most.


We make ourselves available

Just like a true friend, our door is always open. That means we’re always happy to talk about the way we do things and we’ll gladly make time to sit down and chat – whether you’d like to share your thoughts on something with Aura’s Directors or want to get a resident’s insight into village life.

What We Do

We host open and collaborative forums

Meet with the Directors, talk to staff - have your say and help us continually improve the way we do things.

We have a progressive and innovative approach

We put people at the centre of what we do. Our residents' needs come first and our business adapts accordingly.

We build connected communities

We build 'communities without walls', fostering close relationships with local businesses, schools & services.

We’re a hierarchy and bureaucracy-free zone

We have a flat structure so our Village Managers and Directors are always accessible.

We offer simple and fair-go fees

Our fees are fair, simple and there’s no hidden costs. What you see is what you get.

We create human-centered partnerships

Our trusted network of care, financial and advisory partners are always here to help you.

“I can honestly say that I know my opinion is valued here. I’ve watched Aura operate in an honest manner from the very beginning and it makes me feel comfortable and at ease knowing that I am in good hands.”

Beverley, Resident